Which Indian startup has the right attitude?
Indian startup Dera Sacha Sauda is one of the most visible, yet least understood, of a new generation of Indian startups, with an estimated market value of $1.6 billion.
It has raised more than $1 billion in venture capital, but its success is still largely unknown to the general public.
What’s more, Dera’s founders have not publicly acknowledged its existence.
The founders of Dera, a social media startup, have been described as an idealist.
They are known to have made a commitment to create an app that would solve social problems like unemployment and illiteracy.
They say they are committed to building a new, better world.
“The idea that we have a vision of a better world is something that has been part of our DNA since childhood,” cofounder Ashish Khetan said.
“We have a strong desire to create a better India.
And we want to create that world for everyone.”
Khetan and his team of cofounders started Dera in 2010.
The firm has since built a reputation for creating products and services that can solve social issues like unemployment, child labor and lack of access to clean water.
Dera is known for offering social services like job seekers, legal counsel and support to those struggling with poverty.
Khetans cofounder, Ravi Manjunath, says the company’s vision of an improved India is rooted in its founding values.
Manjunathan says he believes that Dera was born out of the social causes that he cares deeply about.
“Our mission is to help the needy, to help our community and we want this to be a part of the fabric of our lives,” Manjunatha said.
Manjuas cofounding father, a doctor and a lawyer, started Dara as a non-profit organization.
His goal is to serve his community through the services he offers.
Manjunatha has been working on the Dera platform since its founding.
His cofounder, Khetanan, says his parents, who had been working as doctors, also were involved in the cause.
“My parents were very much involved in this cause,” he said.
The couple is now looking to expand the Dara platform to more communities.
Dara’s business model is very similar to that of other social enterprises, like Shopify, that offer online tools and services for merchants.
“It’s a service-based model.
If you have a problem with something you want to solve, you can send an email to your friend, or you can get a response from a merchant,” Manjuatis cofounder Manjunat said.
This is similar to how other social businesses operate.
The business model of Dara is to connect with merchants through a platform that allows them to advertise their products and to get feedback from customers.
“We’ve also built our product around the idea of empathy, which is a human quality.
We believe that empathy is one thing that you should be cultivating in yourself,” Manjas cofounder said.
Manjuatis company has made a big difference in the lives of thousands of people.
The Dera mobile app has helped thousands of its users reach out to a network of thousands more people.
Khetans parents say they want to use their platform to help people all over the world.
“There is a need for a more empowered and educated citizenry,” Manjugas co founder said.
One of the Dervishes biggest challenges is finding a way to reach its members.
Many Dera users are women.
In the past, Manjuats parent company, Jyotibhai Ambani Enterprises Limited, has invested in various social enterprises.
This has helped Dera grow into a multi-million dollar company.
“As a company, we have to think of our future as a multi brand company, as it’s important that we do not make a single, narrow focus,” Manjanas co-founder Manjuat said, adding that the company aims to offer more opportunities to women in the future.
Dera has partnered with several philanthropic organizations.
The company has a partnership with the Ramdev Foundation to help those living with AIDS.
The foundation has also made grants to other nonprofits to help them achieve their goals.
The startup is also partnering with the United Nations Development Programme to help poor women in developing countries to build a better future.
The Dera founders believe their platform can help many people in need.
Manjans cofounder says they are hoping to make a difference for the world through their company.