When it comes to social media marketing, the entrepreneur is king: How a business owner is defined by social media
Entrepreneurs have a lot to be proud of in 2017.
But one thing has become increasingly clear: Some people don’t really want to be associated with the kind of social media business that has dominated the news cycle in recent years.
It’s time to rethink the definition of an entrepreneur, according to a new survey from a leading brand analytics firm.
The survey of more than 4,000 American adults, published Tuesday, found that a majority of them don’t want to see their business associated with an entrepreneur.
“They see the word entrepreneur in a negative light,” said Tim Anderson, a marketing professor at Boston College.
“So they’re really reluctant to go out and start a business that’s associated with that label.”
“What are they doing wrong?
Entrepreneurs are very hard to pin down,” said Anderson, who also runs the Branding Analytics Institute at Boston University.
“It’s an area where the industry needs to evolve.
The business itself is not changing.
The only thing that’s changing is the way the industry is defined.”
The survey also found that nearly a third of Americans don’t know if they’re a business with a social media presence or a business without one.
More than half of those surveyed didn’t know whether they’ve created a business on Twitter or Facebook.
The data also shows that Americans aren’t ready to start their own businesses.
More people than ever have access to social networks and don’t have the time to build a business, according the survey.
“The question for business owners is, ‘Do you have a business?’
The findings suggest that a lack of social networking is driving the reluctance to get started, said Steve Pielke, an associate professor at Northeastern University. “
That’s the only thing people are going to understand.”
The findings suggest that a lack of social networking is driving the reluctance to get started, said Steve Pielke, an associate professor at Northeastern University.
Pielkelke said it’s important for businesses to have a clear definition of what they’re doing, and to avoid confusion that can lead to misunderstanding.
“If you have people who are not getting it, it’s very difficult to start a company,” Pielkke said.
“You have to have clear terms and boundaries, and you have to be clear on who’s responsible.”
Social media is also causing some confusion, as businesses often have a mix of content and user posts.
In addition, social media platforms such as Facebook and Twitter aren’t regulated as the same thing as traditional media companies such as newspapers, magazines and television networks, said Pielkes colleague and co-author of the study, Michael Meehan.
“There are lots of things people want to do,” Meeham said.
But there are risks to starting a business in social media, as well.
“A lot of people are thinking that if you can’t figure out what you’re doing and if you don’t care about your customers, you should just be going out and trying to do something else,” Merelli said.
For those who have questions, the American Academy of Social Insurance recommends that businesses consider creating a social presence or creating a company in a company that does.